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Linkedin Discussion Hints

I’m surprised when I see negative comments provided on Linkedin discussion groups. Recently, I read a rather disrespectful reply by someone holding the title of “President” of a company. As an active Linkedin user, I’ve seen plenty of impolite posts and I suspect that anyone who uses Linkedin groups regularly knows what I’m talking about.  I’ve put together this short bit of advice to help Linkedin users.

HINT NUMBER 1 – THIS ISN’T FACEBOOK

Linkedin is a community of professionals, not a collection of family and friends that you can rant and rave to and at.  Posting negative comments on Facebook generally won’t have negative ramifications for your business, but posting negatively on Linkedin may. 

HINT NUMBER 2 – READ “HOW TO WIN FRIENDS AND INFLUENCE PEOPLE”

It’s OK to disagree and to post a differing opinion. However, it’s “how” you disagree that matters.  My biggest take-away from Dale Carnegie’s best-selling book was how to offer a contrary opinion in a manner that is respectful to those you disagree with.  Offering an alternate viewpoint in a friendly manner will draw more consideration than a mean-spirited reply.  Of course, it’s harder to craft a respectful reply.  But over time your credibility and reputation will be stronger than ever.

HINT NUMBER 3 – WE’RE ALL IN SALES ON LINKEDIN

The old adage “everyone is in sales” applies on LinkedIn.  Your posts tell something about you as well as your company.  When you post in public forums, the content of your information is being evaluated for quality and accuracy.  The tone of your comments reflect upon you and your company.  

HINT NUMBER 4 – YOU ARE BEING WATCHED

Linkedin members receive updates of discussions and comments by email meaning that everyone in a group, whether or not they are participating in the discussion will see your comments. Active users spend time reviewing discussions and comments. Personally, when I see a post that draws my attention (for good or bad reasons), I view the profile of the individual.  An opinion of you, and the company you represent, is then formed.

Perhaps the best advice is one we have all heard before – if you don’t have anything good to say, don’t say anything at all. 

4 comments:

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